Project

Dressed for the Occasion

Client Ruinart

Ruinart, founded in 1729 by Nicolas Ruinart in the Champagne region in the city of Reims, is the oldest established Champagne house in the world.

This past summer, Ruinart debuted its Dom Ruinart Blanc de Blancs 2010 vintage, which was aged for 11 years with a cork stopper. Dom Ruinart 2010, which is expected to be purchased as gifts, arrives in the brand’s iconic velvety, white “Second Skin” packaging, which this time is molded to resemble the chalk cellars that house the wine for over a decade.

In these images narrating the simple yet meaningful act of dressing up, perspective and fashion go hand in hand in the hopes of creating a whimsical ode to the art of gifting.