Hasselblad X1D II 50C

Client Hasselblad

Based on the iconic, award-winning design of the first generation, the enhanced X1D II 50C is a compact, powerful mirrorless medium format camera from Hasselblad.

Collaborating with the Swedish camera manufacturer, we had the opportunity to create one of the first photographs shot on the X1D II 50C. In order to highlight the performance and outstanding color definition of this model, we came up with an idea for the image that would not require any post-production. This photograph was shot in​ a real location, featuring hand-made props, and using only natural light to illuminate the scene.