Project

Mickey 90

Client The Walt Disney Company

Mickey Mouse, the brainchild of cartoonist Walt Disney that eventually came to symbolize a global entertainment empire, celebrates his 90th birthday. Mickey, whose easily recognizable silhouette consists simply of a big circle and two little ones for ears, has had a global impact on popular culture and art.

To mark his birthday, Disney challenged us to find Mickey’s unmistakable figure hiding in our closest environment and create a series of images that would evoke the iconic rodent.