The Art of Essense

Client LG Signature

Commissioned by LG Signature, we created two different images inspired by two of the most iconic products of their lineup; the Oled TV W and the Twin Wash washing machine.

The idea was not to simply take pictures of home appliances but to create inspiring pieces of art with them in the shot. The concepts and the ideas we wanted to deliver through the pictures only make sense if the product is in the frame. If you were to remove them from the image, the picture would make no sense at all.