Pop It Up

Client Swatch

The POP Swatch Collection of watches pays homage to the original piece introduced in 1986. The name POP not only came from the fact that POP was kind of an equivalent for fashion, however as well because the watch could be taken out of its frame. The new collection brings back the detachable face and also comes with an innovative clip, allowing you to change up your timekeeping to suit your surroundings.

When commissioned to come up with the image for the global, digital and printed campaign we decided to create a colorful and fun picture that really POP-ed, while showcasing this very particular and unusual feature at the same time!